Sooyou Korean Cosmetics

«first specialist store in Switzerland for Korean organic and natural cosmetics in the heart of the old town of Lucerne»

Initial situation

The owners, Mr and Mrs Wu, contacted various different companies to design and implement a new store for Korean organic and natural cosmetics.


In the new store, a natural and harmonious atmosphere with an urban touch was to be created. The message of naturalness should be conveyed in a place where people like to linger. Together with a new online platform, the client also wanted to integrate Omni Channel into the store. Order online and pick it up at the store (Click & Collect), or shop in the store and have it sent home by PostPac Economy or Priority.


In order to present the aesthetic packaging and products in the most optimal way, we chose dark backgrounds in the form of black steel. By rolling the raw steel, different nuances and a vivid structure were created. Together with old wood, the furniture system gives it a raw appearance and helps to create a contrast to the delicately designed decorations depicted on the cosmetic packaging. Pricing is also an important part of the store fittings – a specially manufactured wooden rail for price tags was mounted on the floors.

Mr and Mrs Wu
Sooyou Korean Cosmetics
Gerbergasse 9
CH-6004 Luzern

«The store looks very beautiful.»

Mrs Vanessa Wu