Apotheke im Zentrum Feldmeilen

Founding of a new pharmacy from A to Z, including a brand new corporate identity.

Initial situation

Shopfitting for the launch of a village pharmacy in a new small and centrally located shopping centre.


The shop design and shopfitting is intended for customers who place high demands on natural, high-quality products and personal consulting services. The large and varied product range must be optimally displayed. A modern and pleasant atmosphere shall convey these values and encourage customers to buy.


Contrary to typical pharmacies, this facility was designed as a sales shop in order to present the wide variety of products in the best possible manner. A long, curved wall with a large digital print fronting the shop window supports and characterises the corporate design. Textile banners in the shop window that can easily be positioned help create a transparent partition between the shelves and the exhibition. The large display wall behind the counters and a cozy children’s corner where young visitors can be entertained is something that delights everybody.

The consistent implementation of the corporate design guidelines during the pharmacy shopfitting process as well as with regard to the sales promotion measures, advertisements and flyers all contribute to a strong and independent visual identity.

Hanspeter Stutz
Apotheke im Zentrum Feldmeilen
General-Wille-Strasse 65
8706 Feldmeilen

«It is a rewarding and reassuring experience to work with true shopfitting professionals!»

Hanspeter Stutz